Published on September 26, 2016

NMMC Receives March of Dimes Community Award

TUPELO, Miss.—North Mississippi Medical Center’s Community Health Department recently received a March of Dimes Community Award to fund a new project to raise awareness about the risks of smoking while pregnant.

QUIT4BABY&U! provides tailored counseling to pregnant smokers with the goal of convincing them to stop smoking before their 15th week of pregnancy or third trimester to reduce the risk of premature birth, low birth weight and Sudden Infant Death Syndrome. The educational component of the program includes information about the dangers of secondhand smoke during pregnancy and after delivery for the participant and the other individuals in their home who smoke.

“We will utilize the Smoking Cessation and Reduction in Pregnancy Treatment (SCRIPT) materials which consists of four different types of intervention components including handbooks, a motivational DVD, one-on-one counseling and follow-up to prevent smoking relapse,” said Liz Dawson, director of Community Health. “These are specific smoking cessation materials for pregnant women, and this is an evidence-based program shown to be effective in helping pregnant women quit smoking.”

Participants take a pretest to assess their knowledge about the dangers of smoking while pregnant and, once the program is completed, take a post-test to determine what was learned from the program and if they stopped smoking.

Women who are interested in learning more about QUIT4BABY&U! can call (662) 377-5787 or 1-800-THE DESK (1-800-843-3375).

Media Contact

NMHS Marketing and Public Relations

(662) 377-3148

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